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In StockCustom Wrapping Paper Rolls
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In StockCustom Wrapping Paper Sheets
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In StockGloss Wrapping Paper
Gloss wrapping paper has a coated, reflective surface that prints color bright...Request a Quote -
In StockMatte Wrapping Paper
Matte wrapping paper has a soft, glare-free surface that reads modern and...Request a Quote -
In StockMetallic Wrapping Paper
Metallic wrapping paper carries a reflective gold, silver, or foil finish that...Request a Quote -
In StockPatterned Wrapping Paper
Patterned wrapping paper carries a repeating printed design across the sheet —...Request a Quote
Custom Wrapping Paper — Branded Gift & Retail Wrap in Rolls and Sheets
Custom wrapping paper wraps gifts and retail products on the outside, printed with your logo or pattern. Boutiques, gift shops, and corporate brands use it to turn a purchase into a branded gift. Custom Printed Papers prints it in gloss, matte, metallic, and patterned finishes, supplies it in rolls or sheets, and ships it free across the United States. It is one range within our custom retail paper line.
Custom wrapping paper is decorative paper, printed with your design, used to wrap gifts and retail products on the outside. It runs heavier than tissue, holds a crease, and comes in gloss, matte, metallic, or patterned finishes in rolls and sheets.
Wrapping paper sits around 60 to 90 gsm, heavy enough to fold cleanly and hide the contents. Rolls run up to 30 inches wide, and sheets cut to 20 by 30 inches. Printing covers full-color patterns and logos with no ink coverage limit.
Choose your finish, format, and size below, upload your artwork, and Custom Printed Papers returns a digital proof within one business day.
What Is Custom Wrapping Paper?
Custom wrapping paper is decorative printed paper used to wrap a gift or product on the outside, heavier than tissue and able to hold a fold. It runs 60 to 90 gsm, so it folds sharply and hides the contents. Retail and gift brands print it with a repeating pattern or logo, so the wrap itself carries the brand. It is the outer layer a customer sees first.
How Do You Stop Wrapping Paper Showing Through?
Stop wrapping paper showing through by choosing a heavier stock, a busy all-over design, or a colored background, since each hides the shape and color of the contents. Show-through is the most common complaint with thin gift wrap. A 60 to 90 gsm paper blocks most of it. A dense pattern draws the eye to the design instead of the contents, and a colored ground covers the rest. For a gift that must stay a surprise, combine a heavier stock with a busy print.
What Finish Should You Choose for Wrapping Paper?
Choose gloss for bright, sharp color, matte for a soft modern look, metallic for a reflective metallic finish, and patterned for seasonal or themed designs. The finish sets the feel of the gift before it is opened. The table compares the four.
| Finish | Look | Best For |
|---|---|---|
| Gloss | Bright, sharp, reflective | Vivid logos and bold color |
| Matte | Soft, no glare, modern | Minimal and upscale brands |
| Metallic | Reflective gold, silver, foil | Luxury and seasonal gifts |
| Patterned | Repeating themed design | Holiday, floral, and events |
Gloss Wrapping Paper
Our gloss wrapping paper prints color bright and sharp, with a reflective coated surface for bold logos.
Matte Wrapping Paper
Our matte wrapping paper has a soft, glare-free surface for a modern, upscale look.
Metallic Wrapping Paper
Our metallic wrapping paper adds a reflective gold, silver, or foil finish for luxury and seasonal gifts.
Patterned Wrapping Paper
Our patterned wrapping paper carries seasonal, floral, and themed repeating designs for holiday and event runs.
Wrapping Paper Rolls
Our wrapping paper rolls cut to length for any product size, the efficient choice for high-volume wrapping stations.
Wrapping Paper Sheets
Our wrapping paper sheets come pre-cut for fast, consistent wrapping of standard product sizes.
Wrapping Paper Rolls vs Sheets: Which Is Better?
Choose rolls to cut paper to any product size with less waste at a busy station, and sheets for fast, consistent wrapping of standard sizes. Rolls suit a shop wrapping varied items, since staff cut only what each gift needs. Sheets suit a fixed product line, since every wrap uses the same size. Many shops keep rolls at the counter and sheets for standard orders.
Rotogravure vs Digital: Which Printing for Wrapping Paper?
Choose rotogravure printing for large volumes and repeat runs, and digital printing for small runs and on-demand orders. Rotogravure engraves a metal cylinder for each color, which carries a setup cost but prints long runs cheaply, and the cylinder is stored for reuse. Digital prints straight from the file with no cylinder, so it suits short runs, seasonal designs, and quick reorders.
Where Should Your Logo Go on Wrapping Paper?
Place your branding three ways: an all-over repeating logo, a single logo in the corner, or a color bar along one edge. An all-over repeat shows the brand on every part of the wrap. A corner logo keeps a clean design with one clear mark. A color bar along the short edge adds the brand without covering the pattern. We set the placement on a proof before printing.
Wrapping Paper vs Tissue Paper vs Kraft Wrapping
They layer together but do different jobs. Wrapping paper is the heavier 60 to 90 gsm outer wrap that holds a fold and hides contents. Tissue paper is the lightweight 17 to 22 gsm inner layer that wraps and cushions inside a box. Kraft wrapping paper is sturdy brown stock for void fill, product protection, and shipping. Choose wrapping paper for the decorative outer gift layer.
Printing and Branding on Wrapping Paper
Custom Printed Papers prints wrapping paper in full-color CMYK or solid Pantone, with no ink coverage limit. Gloss and matte finishes change how the color reads, and metallic inks add a reflective effect. Embossing cylinders add a raised texture for a finish a customer can feel. Confirm color, finish, and logo placement on a free proof before production.
Frequently Asked Questions About Custom Wrapping Paper
What is custom wrapping paper?
Custom wrapping paper is decorative printed paper used to wrap gifts and products on the outside. It runs 60 to 90 gsm, heavier than tissue, so it folds cleanly and hides the contents.
How do you stop wrapping paper showing through?
Choose a heavier stock, a busy all-over design, or a colored background. Each hides the shape and color of the contents, keeping a gift a surprise.
What finish is best for wrapping paper?
Gloss prints bright and sharp, matte gives a soft modern look, metallic adds a reflective finish, and patterned suits seasonal and themed gifts. Choose by brand look.
Are rolls or sheets better for wrapping paper?
Rolls cut to any size with less waste for varied products. Sheets give fast, consistent wrapping of standard sizes. Many shops use both.
What size is custom wrapping paper?
Rolls run up to 30 inches wide and cut to length. Sheets cut to 20 by 30 inches, with custom sizes available for your products.
What is the difference between rotogravure and digital printing?
Rotogravure engraves a cylinder per color for cheap long runs. Digital prints from the file with no cylinder, suiting small runs and quick reorders.
What is the difference between wrapping paper and tissue paper?
Wrapping paper is the heavier 60 to 90 gsm outer gift wrap. Tissue paper is the lightweight 17 to 22 gsm inner layer that wraps and cushions inside a box.
Is custom wrapping paper recyclable?
Yes. Uncoated and matte wrapping paper is recyclable. Metallic, foil, and laminated finishes limit recyclability, so we flag that trade-off when you select them.
Where can my logo go on wrapping paper?
An all-over repeating logo, a single corner logo, or a color bar along one edge. Each balances branding against the pattern differently.
Do you offer rolls, sheets, and custom sizes, and what is the turnaround?
Yes. We supply rolls, sheets, and custom sizes, with a free digital proof in one business day. Rotogravure runs take longer than digital, and we confirm the lead time at order.
Order Your Custom Wrapping Paper Today
Wrap every gift and product in branded paper that holds a clean fold and hides the contents. Choose your finish, format, and size, upload your artwork in PDF, AI, EPS, or PNG at 300 DPI minimum, and Custom Printed Papers returns a print-ready proof within one business day. Order now with free US shipping — request your quote to get started.
