No products were found matching your selection.
Custom Retail Paper — Branded Tissue, Gift Wrap & Packaging Paper for Retail Brands
Custom retail paper covers the printed paper a store or online brand uses to wrap products, fill boxes, and hand orders to customers. It includes tissue paper, gift wrap, kraft wrapping paper, paper carrier bags, and garment tissue. Custom Printed Papers prints each one with your logo, supplies it on a low minimum order quantity, and ships it free across the United States.
Custom retail paper is branded packaging paper — tissue, gift wrap, kraft wrapping, carrier bags, and garment tissue — that retail and e-commerce brands use to wrap products, line boxes, and present orders with their own logo.
Tissue runs 17 to 22 gsm, gift wrap 60 to 90 gsm, and kraft wrapping 40 to 70 gsm. Printing uses water-based or soy inks in CMYK or PMS Pantone, on FSC-certified and recycled stock.
Pick the paper your packaging needs below, from the tissue inside the box to the bag a customer carries out. Each links to its own range. Upload your artwork and Custom Printed Papers returns a digital proof within one business day.
What Is Custom Retail Paper?
Custom retail paper is printed paper used to package and present retail purchases, including tissue paper, gift wrap, kraft wrapping, carrier bags, and garment tissue. It differs from food paper, which contacts food directly. Retail paper wraps and presents non-food products: clothing, cosmetics, gifts, candles, and e-commerce orders. The job is protection, presentation, and brand recall at the moment a customer opens the package.
What Types of Retail Paper Are There?
The five main types of retail paper are tissue paper, gift wrap, kraft wrapping paper, paper carrier bags, and garment tissue. Each handles a different stage of packaging, from wrapping the product to carrying it home. The table below maps each type to its weight and use.
| Type | Weight | Used For |
|---|---|---|
| Tissue paper | 17–22 gsm | Wrapping products, lining boxes, void fill |
| Gift wrap | 60–90 gsm | Wrapping gifts in rolls or sheets |
| Kraft wrapping | 40–70 gsm | Product wrap, void fill, shipping |
| Carrier bags | 90–150 gsm | Handing purchases to customers |
| Garment tissue | 17 gsm, acid-free | Protecting clothing and fabric |
Custom Tissue Paper
Our custom tissue paper wraps products, lines boxes, and fills voids. It carries your logo as the first thing a customer sees inside the box.
Custom Gift Wrap
Our custom gift wrap comes in rolls and sheets for in-store gift wrapping and seasonal campaigns, printed with your pattern or logo.
Custom Kraft Wrapping Paper
Our custom kraft wrapping paper wraps products and fills shipping voids with a sturdy, recyclable brown or white stock.
Custom Paper Carrier Bags
Our custom paper carrier bags hand purchases to customers with a printed handle bag that works as a walking advertisement.
Custom Garment Tissue
Our custom garment tissue is acid-free, so it protects clothing and fabric from yellowing in storage and shipping.
Why Does Branded Packaging Paper Matter for Retail?
Branded packaging paper matters because the unboxing is the last brand touchpoint a customer has, and a printed tissue or bag turns that moment into recognition and repeat business. A plain brown box ends the sale. A box lined with logo tissue continues it. The paper a customer carries out of a store advertises the brand to everyone who sees it. This is low-cost marketing that travels with the product.
What Paper Is Used for Retail Packaging?
Retail packaging uses lightweight MG tissue for wrapping, heavier coated stock for gift wrap, and kraft for product wrap and void fill. Garment packaging uses acid-free tissue to protect fabric. Carrier bags use kraft from 90 to 150 gsm for strength under weight. The choice depends on the product, the weight it must hold, and whether the paper shows or ships.
Retail Paper vs Food Paper
They serve different products. Retail paper wraps and presents non-food goods: clothing, gifts, cosmetics, and e-commerce orders. Food paper contacts food and meets food-safety standards for grease and direct contact. For food-service wraps and liners, see custom food paper. For product packaging and the unboxing, use the retail paper ranges above.
Printing and Branding on Retail Paper
Custom Printed Papers prints retail paper with water-based and soy inks in CMYK or exact PMS Pantone. Tissue prints by flexographic press, which sets a higher minimum than digital, so tissue orders run in reams. Gift wrap and bags print by litho and flexo. Add a logo, a repeating pattern, or a seasonal design, and confirm the result on a free proof before production.
Frequently Asked Questions About Custom Retail Paper
What is custom retail paper?
Custom retail paper is printed paper used to package and present retail purchases. It includes tissue paper, gift wrap, kraft wrapping, carrier bags, and garment tissue, each printed with your logo.
What types of retail paper are there?
The five main types are tissue paper, gift wrap, kraft wrapping paper, paper carrier bags, and garment tissue. Each handles a different packaging stage.
What GSM is retail tissue paper?
Retail tissue paper runs 17 to 22 gsm. Gift wrap runs 60 to 90 gsm, and kraft wrapping runs 40 to 70 gsm.
What is acid-free tissue for?
Acid-free tissue protects clothing and fabric from yellowing in storage and shipping. Its pH-neutral surface keeps garments and delicate items safe over time.
Is custom retail paper recyclable?
Yes. Tissue, gift wrap, kraft wrapping, and carrier bags are recyclable, and Custom Printed Papers supplies FSC-certified and recycled-content stock on request.
What is the difference between retail paper and food paper?
Retail paper wraps and presents non-food goods. Food paper contacts food directly and meets food-safety standards for grease resistance and direct contact.
Can you print our logo on retail paper?
Yes. We print your logo, pattern, or seasonal design in CMYK or PMS Pantone with water-based and soy inks, and return a proof in one business day.
What is the MOQ and turnaround?
We supply retail paper on a low minimum order quantity, with tissue running in reams due to flexographic printing. Free US shipping reaches you in 6 to 8 business days.
Order Your Custom Retail Paper Today
Package every order in paper that carries your brand, from the tissue inside the box to the bag a customer carries out. Choose your range above, upload your artwork in PDF, AI, EPS, or PNG at 300 DPI minimum, and Custom Printed Papers returns a print-ready proof within one business day. Order now on a low minimum order quantity with free US shipping — request your quote to get started.
